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« THERE’S NO SUCH THING AS A SOCIAL MEDIA EXPERT », says a Social Media Expert



This article comes from Le blog du SAWI and is the sole property of its author

“The platforms themselves are constantly evolving. You can stay up to date, you can keep your hands in the dirt and build from what you already know, but anybody who claims that they’re a Social Media Expert – most likely, it’s quite the opposite.”

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Having this heightened interest in Social Media has led me to check for daily articles on the newest enhancements, changes or trends on Social Media, as every decent digital communications professional would – and whilst there’s no shortage of Social Media marketing advice and a lot of retweets these days, it’s less likely that you’ll hear directly from the individuals who are working day in and day out for the big brands.

With an interest in learning more about this profession and what it takes to be successful, I’ve...

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Tags:  Facebook, Instagram, interview, Médias sociaux, Stratégie, Twitter

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