Bart Norré


  • Neuromarketing is so much more than marketing!
    Neuromarketing is so much more than marketing!

    Discussing the subject and importance of Neuromarketing with a colleague professor about the importance of Neuromarketing in our curriculum, the issue came up where should we position this rather new discipline. We rapidly came to the conclusion there’s so much … Continue reading →

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  • The struggle for PLEASURE!
    The struggle for PLEASURE!

    Have you ever wondered why your communication failed? Why people did not “get” the message? Why your “information” was not received? The struggle for pleasure concept provides a new insight how to avoid frustration and build productive communication. If we … Continue reading →

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  • Formalize your strategy to reduce your risks
    Formalize your strategy to reduce your risks

    Be it the evolution of your customer needs, the latest moves of your competitors or the newest business models on the market,… one thing is for sure: your business environment is constantly evolving. Nobody can predict the future but everybody … Continue reading →

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  • Are you a Winner?
    Are you a Winner?

    Those who think winning and success is only a question of good luck might be tempted to take their company for a lottery ticket. True, a successful company has always to deal with a certain level of risk. But within … Continue reading →

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  • Neuromarketing is also a question of CULTURE
    Neuromarketing is also a question of CULTURE

    When you google Neuromarketing you might rapidly get confronted with fMRI Scanners or EEG curves. It could leave you with the impression this domain is only accessible to highly skilled scientists. A very select group of initiated specialists who can understand the … Continue reading →

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  • Big data goes beyond technology
    Big data goes beyond technology

    If you are not in to big data, you are out; so far the latest tech hype. Have we finally found a direction in the “databoulemic” society we have become? Any click on the web is collected with care and … Continue reading →

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  • Why should you care about NEUROMARKETING?
    Why should you care about NEUROMARKETING?

    Neurosciences confirm: when your customers decide, very often their subconscious and above all their emotions are in the driver’s seat. Learning how to communicate with this part of the brain will increase the power of your marketing and communication programs. … Continue reading →

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  • INSTANT MARKETING: What do you offer NOW?
    INSTANT MARKETING: What do you offer NOW?

    Living in the present moment is not only a spiritual Zen slogan. Though we (should) know better, our behaviour is very often defined by the actual environment.  And that’s why it is so important to ask yourself the question: “What … Continue reading →

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  • No emotions = no business, also true in B2B
    No emotions = no business, also true in B2B

      Neuromarketing is often perceived as being a consumer business or B2C issue. I regularly get the question if Neuromarketing has something to offer to the B2B (Business to business)? My first answer to this question is: “All business is … Continue reading →

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