View original article

Three good reasons why you should help buying

This article comes from Bart Norré and is the sole property of its author

buying process

Do you sell or do you help buying? It’s simply a question of who do you think is in control of the process, the customer or you? I think there is a lot of evidence, which suggests you should consider that the customer is in control and that helping buying instead of hard selling provides the best business opportunities for your company. There are numerous reasons why this is true, but let’s focus on three of them:

  1. Turn information into customer value

Information is available everywhere and there is no competitive advantage to create by manipulating or withholding information. You’d better play the game with transparency. Moreover, the key issue is not “information” but the value of this information and this where you can help your customer by providing assistance to assess...

Continue reading...
Tags:  communication, Customer Value, Marketing, marketing


Most popular

What is Coolblogging

Coolblogging is a project created to showcase the immense quality of the swiss blogosphere.

We aggregate blogs, increase their visibility through a magazine like site creating a pleasant reading experience.

All the content you can read here, belongs to the blog owners.

What we can do for you

If you are a blogger

You can add your blog as long as it is swiss based.

If you are a brand

You wish to advertise here?

Keep in touch

Receive news about our services and projects.

Recent tweets