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Pete Blackshaw: Disrupting a 150-Year-Old Swiss Company in a Digital World (Swiss Marketing Vaud) [en]



This article comes from Climb to the Stars and is the sole property of its author

[en]

Rough notes of Pete’s talk. Any mistakes my own. Double-check if something seems weird!

Can a 150-year-old company act like a startup? Pete thinks so.

Today: Not work/life balance, but advantage. Managing tension as a success criteria for leadership. Trifecta: internal/external innovation, and open innovation.

In the digital space so much of what we do in our personal lives has unique value for what we’re doing on the professional front. Pete is an active content creator. Snapchat, YouTube, facebook… Learning valuable lessons for business while using these tools personally.

“Trust your inner consumer.” Remedy for too many numbers thrown at you.

Learned: a photo with a swiss icon on it, 100 likes, add a kid, add 100 likes, add a dog… You learn a lot by testing stuff in...

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