You can be a brilliant cook at home for your friends and not have what it takes to run a professional kitchen. Delighting customers day in, day out in a restaurant despite the stressful conditions requires solid professional skills and passion.
Well this is also true in social media. You can post funny stuff on Facebook for your friends and get lots of likes, read plenty of posts by renowned experts, assist to conferences. All that won’t make you an expert, but you will certainly learn a lot. If you want to be of any value to your customers and communities as a professional in social media, nothing will replace real day-to-day community management practice.
Experience drives value in community management
For this new post, I wanted to stress the importance of daily...