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Le concept du “Return on Data” #ROD



This article comes from Le Décodeur and is the sole property of its author

Voici à nouveau un article intéressant capté sur le site de Bruce Schneier à propos de la notion de Return on Data (ROD). A l’image du fameux ROI pour le retour sur l’investissement, le ROD se propose de définir le retour sur l’investissement fait sous la forme de transmission de données aux compagnies technologiques.

Consumers routinely supply personal data to technology companies in exchange for services. Yet, the relationship between the utility (U) consumers gain and the data (D) they supply — “return on data” (ROD) — remains largely unexplored. Expressed as a ratio, ROD = U / D. While lawmakers strongly advocate protecting consumer privacy, they tend to overlook ROD. Are the benefits of the services enjoyed by consumers, such as social networking and...

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Tags:  Protection des données, Retour sur les données

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