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Luxury Brands And The World Post-Crisis: Marketing BS!



This article comes from Luxury Activist and is the sole property of its author

Reading Time: 8 minutes

We are still fighting the COVID-19 crisis that many brands are wondering what to world post-crisis will look like. Marketers tend to say that the world has changed and that the end consumer will think twice before going back to his old habits. Hard to understand what is true from what is not.

As shutdowns continue, consumers still expect reduced income and expenses. But they report some areas of increased spending and are adopting new brands, channels, and behaviors they say they will keep.” – McKinsey Covid-19 Report

While countries like India and China maintain a certain optimism, other countries like Brazil, the US and most of Western Europe seem to let pessimism to gain households. People tend to think their revenu will decrease in the...

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Tags:  Luxury, luxury blogger

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