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Friday Chronicle #17: Desktop is dead, mobile is the new black in web design and advertising.



This article comes from Luxury Activist and is the sole property of its author

At the end of August 2015, there were 170 million computers sold. This is an increase of 15% compared to last year (source: Gartner). Nevertheless the internet world became mobile. With 1.9 billion smartphones and 360 million tablets to be sold this year (source: Statista, techcrunch), people connect more to the web via their mobile devices than something else. Most of important websites in the world, from brands to media owners, governments or museums have all more traffic coming from mobile than desktop (average of 54 to 60%). It is not a matter of generations but a matter of user experience. Connecting to the world wide web is much faster, simpler and user friendly from a touch-screen mobile device than from a desktop computer.

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Tags:  Blog, High Tech, advertising, Desktop is dead, digital marketing, digital strategies, Digital Strategy, marketing, mobile facts, mobile figures, mobile first, mobile stats, online marketing, part of mobile in advertising

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