View original article

Tips for Launching a Premium Brand: Understanding the Luxury Business Model



This article comes from Luxury Activist and is the sole property of its author

Reading Time: 4 minutes Luxury-business

In order to successfully launch a luxury brand, it is imperative to understand how the corporate business model works in this segment first. In case you are wondering, the answer is yes, top brands really do follow a separate business model that’s uniquely catered to fit that niche segment.

The interesting bit is that most of the ideas surrounding premium business models are widely applicable, meaning everything we are going to discuss next would be generally valid, whether you are planning to start a fine dining restaurant or a boutique of limited edition shoes.

Usual Laws of Marketing and Sales Do Not Apply

A sales executive working for Louis Vuitton will likely not call up potential customers trying to make a sale, nor will anyone from Gucci,...

Continue reading...
Tags:  Luxury, Luxury news, business models, Launch Luxury business, Luxury blog, luxury company, luxury models, luxury news, Luxury start up guide, start luxury company

Advertising

Most popular

What is Coolblogging

Coolblogging is a project created to showcase the immense quality of the swiss blogosphere.

We aggregate blogs, increase their visibility through a magazine like site creating a pleasant reading experience.

All the content you can read here, belongs to the blog owners.

What we can do for you

If you are a blogger

You can add your blog as long as it is swiss based.

If you are a brand

You wish to advertise here?

Keep in touch

Receive news about our services and projects.

Recent tweets