2019 marked the 25th anniversary of Formula one genius Ayrton Senna’s death. It was in Imola (San Marino) on May 1st, 1994 when the world stopped to witness the disappearance of Ayrton Senna. Formula one was never the same again. To end the anniversary year with a thoughtful tribute, Tag Heuer releases two new limited editions under the Ayrton Senna line. The two timepieces feature elements of design that should remind us of Ayrton Senna and the love of his home country, Brazil. Tag Heuer is deeply connected to car racing and Ayrton Senna was the face of the avant-garde watchmaker’s first “Don’t Crack Under Pressure” campaign in 1991. He was the perfect icon to start this campaign as he was known to be an ambitious, fearless and committed driver.
Reading Time: 6 minutes
Tags: Watches, Ayrton Senna Watch, Senna watch, Tag Heuer, Tag Heuer Ayrton Senna, Tag Heuer carrera, Tag heuer formula one watch