Digital side

  • Why should you care about NEUROMARKETING?
    Why should you care about NEUROMARKETING?

    Neurosciences confirm: when your customers decide, very often their subconscious and above all their emotions are in the driver’s seat. Learning how to communicate with this part of the brain will increase the power of your marketing and communication programs. … Continue reading →

    Read more
  • INSTANT MARKETING: What do you offer NOW?
    INSTANT MARKETING: What do you offer NOW?

    Living in the present moment is not only a spiritual Zen slogan. Though we (should) know better, our behaviour is very often defined by the actual environment.  And that’s why it is so important to ask yourself the question: “What … Continue reading →

    Read more
  • No emotions = no business, also true in B2B
    No emotions = no business, also true in B2B

      Neuromarketing is often perceived as being a consumer business or B2C issue. I regularly get the question if Neuromarketing has something to offer to the B2B (Business to business)? My first answer to this question is: “All business is … Continue reading →

    Read more
  • Create, Tell and Experience
    Create, Tell and Experience

    The true sign of intelligence is not knowledge but imagination. Albert Einstein Hi Folks, In today’s connection economy storytelling is pretty much everywhere. Entrepreneurs use storytelling techniques to promote their businesses, prepare pitches and convince investors. Students use similar techniques to...

    Read more
  • Attention, stories and a good product
    Attention, stories and a good product

    “Interesting & Interested … it helps to be both. These are the two ways you earn attention.” Seth Godin Hi folks, Whether you are managing a small business as an entrepreneur, working on a project for a bigger company or...

    Read more
  • Kundenerlebnisse gestalten
    Kundenerlebnisse gestalten

    Bei der Erstellung neuer Business Modelle konzentrieren sich viele Unternehmen vor allem auf die anzubietenden Value Propositions. Value Propositions liefern dem Kunden Gründe für seine Kaufentscheidung und grenzen das Produkt zur Konkurrenz ab. Auf der anderen Seite nimmt der Kunde jedoch nicht isoliert ein Produkt oder einen Service wahr. Seine Zufriedenheit bemisst sich vielmehr am Gesamte...

    Read more
  • Focus on Doing, Keep on Listening
    Focus on Doing, Keep on Listening

    Hi folks, You can be a brilliant cook at home for your friends and not have what it takes to run a professional kitchen. Delighting customers day in, day out in a restaurant despite the stressful conditions requires solid professional...

    Read more
  • Spreading the Word of Excellence
    Spreading the Word of Excellence

    Why is social media a real opportunity for the hospitality business? How can social media influence customer service and loyalty? What are the risks related to social media and why will community management be so important in the future for...

    Read more
  • Boosting New Experiences with Innovation
    Boosting New Experiences with Innovation

    “I have no special talent. I am only passionately curious” Albert Einstein Hi folks, A lot has been going on since my last post for this blog, one year ago. Changes that have affected the way we engage on social...

    Read more
  • Walk the Talk
    Walk the Talk

    “The average estimate themselves by what they do, the above average by what they are.” Johann Friedrich Von Schiller What makes your brand unique ? Brand reputation is made nowadays as much online as in the real world, ask Nespresso...

    Read more
  • The Loyalty Marketing Rethink
    The Loyalty Marketing Rethink

    Small opportunities are often the beginning of great enterprises. Demosthenes A new year is starting Happy New Year to all of my readers ! Let us start 2011 by remembering how important engaged customers are for businesses, specially in these...

    Read more
  • Going for Epic Tourism
    Going for Epic Tourism

    The journey of a thousand miles begins with one step. Lao Tzu Time for Tourism to engage Destination promotion is changing at a very fast pace. A new post-crisis consumer is appearing along the Millennials with new expectations and new...

    Read more
  • Inspiring Momentum Y
    Inspiring Momentum Y

    “To accomplish great things, we must not only act but dream, not only plan but also believe.” Anatole France Introducing the Ys Born after 1977-1980, the Millennial Generation Y is set to become very important, arising major management, communication and...

    Read more

What is Coolblogging

Coolblogging is a project created to showcase the immense quality of the swiss blogosphere.

We aggregate blogs, increase their visibility through a magazine like site creating a pleasant reading experience.

All the content you can read here, belongs to the blog owners.

What we can do for you

If you are a blogger

You can add your blog as long as it is swiss based.

If you are a brand

You wish to advertise here?

Keep in touch

Receive news about our services and projects.

Recent tweets